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​Things 4 Strings Goes Proactive with Transparency

Posted by Ruth Brons on Aug 14th 2019

Things 4 Strings accessories have completed enrollment of Bow Hold BuddiesHold FishCelloPhant accessories, including Things 4 Strings Studio Kits, into Transparency. 

Transparency is an item-level authentication service that protects brands and customers from counterfeits. Transparency provides proactive counterfeit protection - an unfortunate necessity in this day and age. 

Amazon has implemented Transparency checks to proactively prevent counterfeits of Transparency-enabled products from reaching customers. 

Transparency allows any customer to authenticate any Transparency-enabled product, regardless of where they purchase the product (Amazon, other ecommerce sites, brick and mortar stores, etc.). 

In addition to enabling customers to authenticate products, brands can use Transparency to communicate unit-level product information, including manufacturing place.

Amazon scans Transparency codes to ensure only authentic units are shipped to customers. 

Customers can use their Transparency app to authenticate units, regardless of where they are purchased. 

Customer scan the Transparency code on their product, and Transparency app authenticates the product and shows unit-level information.