Reach Influencers via Social Nets and Conferences: 5 Steps, Marketing Sherpa,

October 2010

SUMMARY: It can be difficult to get started in a well-networked, niche markets. Without an email list or customer base, how can a marketer build buzz without a huge budget?

See how one entrepreneur launched a grassroots marketing effort to break into a niche market, excite its influencers and, most importantly, sell products. This Sherpa case study includes strategies for combating negative commentary and reviews.

by Adam T. Sutton, Senior Reporter

FULL ARTICLE HERE