SUMMARY: It can be difficult to get started in a well-networked, niche markets. Without an email list or customer base, how can a marketer build buzz without a huge budget?
See how one entrepreneur launched a grassroots marketing effort to break into a niche market, excite its influencers and, most importantly, sell products. This Sherpa case study includes strategies for combating negative commentary and reviews.
by Adam T. Sutton, Senior Reporter